Leadership training and coaching from two people who lead teams every day.
We lead teams ourselves, and we help managers with what actually makes the job hard: the difficult conversations, the pressure from above and below, and the messy human side the frameworks skip. No personality tests, no trust falls.


Thirty years leading teams between us.
Whatever we do together, you work with us directly.
The parts of the job nobody prepares you for.
Leading as yourself
Making the shift into leading, finding an approach that is genuinely yours, and protecting your time and focus, whether you are six months in or a few years down the road.
Getting the best from your people
One-on-ones that are worth the half hour, feedback that lands, and the performance conversations most managers avoid, including the honest one about underperformance.
Leading in every direction
Managing your own manager as deliberately as you manage your team, holding your ground when you are caught in the middle, and the difficult conversations that come with the territory.
We work through this in group sessions, one-on-one coaching, and small peer groups, matched to where you are.
We have read the research, and led the teams.
Everything we bring into the room, we have tested ourselves. Every idea comes with a tool you can use the next day. And every exercise is built on your actual work, not a case study from a textbook.
Two active leaders who have been where you are.
We have led teams together, through real growth and real pressure, long before we started teaching any of this.
Daniël
Thirteen years leading teams across public services, software scale-ups and large corporates, from social care to energy to financial services. His strength is the human side of change: building coalitions, earning trust, and stacking up small wins until it takes hold.
Joost
Seventeen years leading and coaching engineering teams through fast growth and real pressure. He knows the leadership and facilitation frameworks cold, and knows too that a framework does nothing until you can read the room and ask the right question. Empathetic and straightforward, he keeps the focus on what actually helps.
Curious? Let us grab a coffee.
We run occasional sessions and take on a small number of coaching clients. If any of this sounds like your situation, drop us a line and we will find a time to talk.
info@leadership-applied.com